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Bicycling Magazine Diarie Entries 2011/12 March 2012: That's a Wrap! Video Post Worlds! 2012 Cyclocross World Championships Recap January 25: Fighting my way to Worlds January 18: Post US Nats and Lieven World Cup January 12: US Nationals Recap November 16: Something's Wrong November 8: Moving in the Right Direction SPY® GETS ‘CROSS WITH JONATHAN PAGE
Legendary
Cyclocross Champ Signs Multi-Year Contract with So Cal Eyewear Brand
For Immediate Release: Oct. 20, 2011
CARLSBAD, Calif.—SPY
Optic™ today announced a multi-year sponsorship deal with six-time U.S.
National Cyclocross Champion and UCI Cyclocross World Cup standout Jonathan
Page. Page will inaugurate his relationship with the So. Calif.-based eyewear brand—known
for its function- and fashion-forward frames and lens technology—at the UCI
Cyclocross World Championships in Tabor, Czech Republic, Oct. 23, 2011.
“We
are heavily into cyclocross at SPY and we’ve applied our brand in major ways to
the sport since launching our Performance Series eyewear program this past July—with
the SPY Blue Elite Cycling Team, our title-sponsorship of the SoCalCross
Prestige Cyclocross Series, and through our focused support of independent
bicycle dealers and cycling clubs throughout Southern California,” says SPY
President Michael Marckx. “Jonathan signing-on with us translates our enthusiasm
for ‘cross to an international audience at the highest levels. He is the most
decorated cyclocross racer America has ever produced and he is the ultimate
icon around which we are hinging our global ‘cross program and related product
development moving forward.”
Page is the
first professional cyclocross racer to sign with SPY. He joins a roster that
includes reigning U.S. Professional Road Race Champion and Team RadioShack
cyclist Matthew Busche, 2010 UCI Mountain Bike World Champion Sam Hill, reigning
UCI Mountain Bike Jr. World Champion Troy Brosnan, and professional freestyle
mountain biker Mike Montgomery.
“SPY
is an authentic So Cal brand with serious cycling roots that hasn’t sold-out, they
make incredible products for racing—eyewear obviously designed by riders for
riders—and this deal was a no-brainer,” says Page. “I really like that the company
is run by Michael, an elite cyclocross racer himself, and it’s awesome that the
people there are hardcore riders. That’s pretty rare in a sponsor and it’s very
cool.”
For more
information about SPY Optic, log-on at www.spyoptic.com and www.facebook.com/spyperformance.
CONTACT:
Alain Mazer
SPY
Optic
Ph. 760.444.9761
email: amazer@spyoptic.comWelcome aboard, SPY Optic! Jonathan and his family are thrilled to welcome SPY Optic to the team!
"SPY
Optic came into being on the Southern California Coast in 1994 as the
brainchild of a group of over-achieving athletes and design freaks
seeking new perspective through the lens of technical eyewear. This
unique crew was as motivated toward creativity and freedom as they were
with pushing design conventions and redefining technology, and their
efforts were eagerly embraced by the burgeoning worlds of action
sports, moto and motorsports, and multisport crossover. SPY continues
to place itself at the intersection of retro-futuristic design and
optical innovation, while at the same time fueling its identity through
the iconic minds, bodies and vision of the world's most creative and
inspiring athletes, as well as its athletically-inspired creatives. Spy
is known as the premier specialty brand. We are known for our high
quality designer sunglasses, 100 percent designed by us in California
and manufactured and assembled by hand in our own factory in Varese,
Italy. And lastly, our designer sunglass styles are really cool. We
don't have to explain that do we... Spy sunglasses's superior fit, look
and feel set us apart and above the competitors."
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